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What is Pay Per Click (PPC) anyway?!
Pay per click, or PPC as it is sometimes called is an advertising model in which website owners (i.e., advertisers) pay for click-throughs to their website. Ads can be served based on keywords, themes or creatives. Pay per click advertising can also be a form of search engine advertising as payment is based on the number of times the website is selected (or clicked) from the search engine results page (SERP). Pay per click is also called paid placement advertising and paid inclusion. Listings are referred to as cost-per-click (CPC) listings. With pay per click, advertisers bid for specific keyword phrases or search terms used most frequently by Internet users searching for the products and services they provide. Overture (formerly GoTo.com) was the first great pay per click advertising channel for the search engines. It serves ads across the following media properties: Yahoo!, MSN, AOL, AltaVista and Hot Bot as well as thousands of affiliated partners in niche specific categories. With over 2 million searches daily offering an extraordinary opportunity to get in front of a highly targeted audience actively searching for the products and services you offer. Learn more about PPC (or Search Engine Advertising, as media companies like to say)...
Contact me at SEO@DoralSEO.com (to be certain you're a real user and not a spammer, you'll immediately receive an email asking you to confirm that it really was you that wants to hear from me). You can also use the good old-fashioned telephone and call me at (305) 926-5240. Thank you.
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